Parchment’s Diamond League Kit now to include Grace Branding

GraceKennedy (GK) is pleased to announce the extension of its brand ambassador partnership with Jamaican Olympic Champion and world-renowned hurdler, Hansle Parchment.

This exciting renewal strengthens the long-standing relationship between two Jamaican powerhouses, and ushers in a history-making first for the World Athletics Diamond League – Parchment’s competition attire will now proudly display the iconic Grace logo.

According to Bruce James, Chairman of World Class Athletics Limited, this is the first time a Caribbean brand will be prominently featured on the running kit of a competing athlete in the Diamond League.

“We are thrilled to extend our partnership with Hansle, which originally began in 2013,” said Don Wehby, GraceKennedy Group CEO. “Hansle perfectly symbolizes the values of excellence, resilience, and dedication that embody the GraceKennedy and Jamaican spirit. We are incredibly proud to support him as he continues to inspire Jamaicans and the world with his phenomenal talent.”

He continued, “We are excited to be a part of such a historic moment with Hansle, by having our brand displayed on such a global platform as the Diamond League. This is a new chapter in athlete sponsorship and Caribbean brand visibility on the global sporting stage.”

Parchment expressed his enthusiasm for the continued collaboration, stating that he will continue to represent the GraceKennedy brand with pride, “I am honoured to represent GraceKennedy, a brand that is synonymous with Jamaica and has been a pillar of our community for generations. This new chapter in our partnership allows me to carry the GK legacy with me onto the world stage, showcasing Jamaican excellence alongside a company that shares the same values.”