GraceKennedy Ltd operates within a Global market, and must maintain its competitive advantage if it is to survive.
As such it must continuously be innovative and flexible.
It must be proactive and be a leader rather than a follower
By virtue of the company’s size, its managers must have autonomy
The Organization must remain flat, to allow for speedy decision making
It’s costs must remain reasonably low, if it is to be the leading company within it’s industry.
The company’s products must provide consumers with value for their money at all times
