The GraceKennedy (GK) Group has announced that it has entered into an agreement with entrepreneur and information technologist Larren Peart to make a private equity investment in Bluedot. Bluedot was founded by Peart in 2016, and is a full-service research and data intelligence consultancy, which uses data collection and analytics to inform business insights and decision-making.

Commenting on the latest move by GK, Group CEO Don Wehby explained, “Our private equity investment in Bluedot will lay the foundation for it to become the Caribbean’s leading strategic insights consultancy. Larren will continue as Bluedot’s Managing Director and will be exclusively responsible for day-to-day operations and developing the Company’s strategy. GK will not be directly involved in the management of Bluedot. We have a view to possibly take Bluedot to market in the long term, provided certain criteria are in place. Larren’s drive and entrepreneurial spirit has impressed us, and we are confident that he and the Bluedot team have what it takes to take the business to the next level.”

With the new injection of capital from GK, Bluedot will continue to leverage its extensive market research and data science expertise to support clients across the region. Bluedot’s mission is to support clients in ‘making better decisions with data’.

(L-R) Group CEO of GraceKennedy, Don Wehby, and Founder & Managing Director of Bluedot, Larren Peart, at the signing of an agreement solidifying GK’s private equity investment in the firm.

“This is an exciting new chapter for Bluedot, and I am proud to be leading our team during this new phase,” said Bluedot’s Managing Director, Larren Peart. “Data is driving the future of business, and we are looking forward to growing and expanding Bluedot into new markets with the latest in data intelligence technologies. We have always prided ourselves on bringing a unique service offering to the regional marketing industry, and this latest vote of confidence from GK will only improve our capabilities to serve our clients even better,” he continued.

As the brainchild behind Bluedot’s data intelligence methodologies, Peart’s experience in research techniques, consumer behaviour, and data analysis, has made him an effective leader of the Company’s team of researchers and data scientists. Well-known for his innovative and disruptive thinking, for over a decade, Peart has led the execution of research assignments for several major regional and international brands. More recently he has also lent his technical expertise to the Jamaican Government through his participation in the New Economy Taskforce, to help steer the country’s technological recovery from the pandemic.

“Data is one of the most valuable resources of our modern digital age. We have all witnessed the way that the COVID-19 pandemic has accelerated digitalization around the world, resulting in businesses becoming increasingly data driven. We consider this space a prime area for investment. Larren and Bluedot are well placed in the market, and they have established a solid track record and reputation for delivering services which meet the needs of the modern business. The Bluedot team already has such excellent credentials, and we are looking forward to even more great things from them, as their business continues to evolve in Jamaica and across the region,” said Wehby.