GraceKennedy

Partnership to deliver minimum $5 million funding as well as nutrition education for athletes

Grace Foods and Services, a proud and long-time supporter of sport in Jamaica, today announced that it was the official nutrition sponsor of the Jamaica Athletics Administrative Association (JAAA).

As part of its sponsorship, from now through to the end of June 2012, Grace has pledged a minimum of $5 million to the JAAA, through the donation of ten cents from the sale of seven of its most poplar products:

• Grace Vienna Sausages
• Grace 5-5 oz Mackerel
• Grace Corned Beef
• Grace Franks
• Grace 16 oz Tropical Rhythms
• Grace Tomato Ketchup
• Grace Cock Soup 

The company also announced that with the support of Food, Nutrition and Lifestyle Consultant, Dr. Heather Little-White, Grace Foods and Services would partner with the JAAA to provide nutritional education and meal planning to the athletics community across Jamaica.

GraceKennedy makes a promise to our athletes, by presenting the first instalment of approximately $5 million dollars, to be given to the JAAA to assist our athletes on the road to the London Olympics. From left (back row) are Michael Ranglin, GK Foods CEO, Shelly Ann Fraser-Pryce, Olympic Champion and GraceKennedy Ambassador, GraceKennedy Group CEO, Don Wehby, Minister The Hon. Natalie Neita Headley, The Hon. Olivia’ Babsy’ Grange, and JAAA President, Dr. Warren Blake. In the front row is Dr. Heather Little-White, Food, Nutrition and Lifestyle Consultant to GraceKennedy, who will be working with the JAAA to provide nutrition plans for the athletes.

“This partnership with the JAAA underscores our commitment to Jamaica through the development of sport. This is going to be a great year for our country, as we all share high expectations for the London Olympics,” said Tania Christie, Marketing Manager, Grace Foods and Services. “Nutrition is the golden key to high performance, and with our help, and with the help of every consumer who buys Grace products, the JAAA will be able to boost their support programmes for athletes at every stage.”

“I would like to thank Grace Foods and Services for joining the JAAA in a shared commitment to the values of sport and the belief that the pursuit of excellence by our athletes can serve to inspire a nation,” said Dr Warren Blake, President of JAAA.

The sponsorship is designed to impact a wide cross section of athletes, from youth athletes involved in school sports such as the Grace Kennedy/ISSA Boys and Girls Champs, through to the national team during its pre-Olympics training camp in Birmingham, England.