Western Union launched its new advertising campaign on Wednesday, July 30, with an impressive multi media package that is sure to blast open new space in the competitive remittance marketplace. The campaign blew in fresh challenge for broadcast listenership using the persona of popular DJ Wayne Marshall.

Jennifer Sharrier, Marketing Manager of Grace Kennedy Remittance Services, franchise holder of Western Union, stated that the high energy campaign for print, radio and television will “refocus the marketplace on what Western Union has to offer”. The campaign uses popular music and show business to foster a renewed connectivity with the market through the talented Wayne Marshall who carries the announcement with energy and verve.

Western Union plans to revitalise its leadership status through traditional mass media, visually appealing point-of-sale material, and a wide variety of promotional activities.

The launch, which was held at Weekendz in Kingston, presented the campaign in print, audio and video and climaxed with a jam session featuring Marshall and his Marshall Arts Band.

The event also saw the official launch of the Western Union Customer Card. The card, which is issued at no cost to customers, holds data that is specific to each client. This information automatically appears when the customer card is swiped at Western Union locations, islandwide. Western Union Customer Card holders will no longer need to fill out forms each and every time that they do business with the company.

This is expected to improve capacity management in all branches, by increasing the speed of transaction processing time.

Western Union is the first money transfer company to introduce a customer card in Jamaica, that is not only valid at the branch where it is issued, but at all Western Union locations islandwide and internationally.

Posted: August 4, 2003