Responding to consumer research, Grace Foods has launched a new line of lighter, fruity juice blends. The Refresher, as the line is called, includes four flavors:

Pineapple Sunset (Pineapple & Cherry juice)
Caribbean Paradise (Pineapple & Coconut)
Cherry Calypso (Cherry & Lychee)
Tropical Oasis (Fruit punch)

Packaged in very colourful and attractive, 16 oz. glass bottles, the Refresher line will be available in supermarkets and wholesale outlets. The company’s research showed that many consumers wanted a lighter, fruity blend.

Grace has great expectations for the new drinks and expects that they will do at least as well as the older line of Tropical Rhythms juices.

Meanwhile, Grace has also added another fruit juice to the Tropical Rhythms list. The Pine Guava juice is as good as homemade, according to Grace marketing sources.

Posted: December 15, 2007