Rapid True Value, Jamaica’s leading hardware and home solutions store, today announced it is the exclusive distributors of the Ralph Lauren line of premium paints. Recognized as one of the highest quality paints available, this is the first time that Ralph Lauren paint will be sold outside of North America and Puerto Rico.

The portfolio of distinctive paints includes a full colour palette and an exciting range of finishes, including Regent Metallics, a luminous paint with a shimmering richness resembling hammered metal; Suede which evokes a supple textured finished; Candlelight, which has a subtle glow mimicking flickering candlelight; and River Rock which captures the look of water-worn rocks.

Ralph Lauren Display

“We are proud of our exclusive relationship with Ralph Lauren Paints. Our hallmark is to provide customers with the widest range of quality products. We thrive on innovation and the introduction of this prestigious line reinforces our position as market leader in the home improvement retail industry. There is simply no other brand with the cachet and inspiration offered by Ralph Lauren Paints. It’s not about just “covering a wall” it’s about participating in a lifestyle,” said Oscar Kerr, General Manager of Rapid True Value, the retail trading Division of Hardware & Lumber Limited.

Ralph Lauren Display

Ralph Lauren Paints are supported by a range of design resources including look books, tools and instructional videos all offering homeowners and interior designers step-by-step techniques on how to get the best possible results. The paints are available at their 4 Regional Home Centres located at Lane Plaza (Constant Spring Road) in Kingston, Ward Avenue in Mandeville, Main Street in Ocho Rios and Fairview Shopping Centre Montego Bay.

About Rapid True Value: With a range of more than 20,000 products and 13 locations across the island, Rapid True Value is Jamaica’s largest retailer of construction and home improvement supplies.

Read more about Ralph Lauren Paint here.

Posted: August 17, 2007