Grace Tropical Rhythms has teamed up with Choice FM in London to  give listeners to the radio station, the chance to cool down in the hot month of June with a free bottle of ice-cold Tropical Rhythms. On weekdays when the temperature reaches a certain level, Choice FM sounds a "summer alarm" and pre-announces the location of the "Choice FM Hummer". The "Choice FM Hummer" is loaded with bottles of ice-cold Tropical Rhythms and is easily recognized by the distinctive Tropical Rhythms branding.
The promotion is creating lots of excitement. Dozens of persons at the launch in Leicester Square, surrounded the Hummer for an opportunity to refresh themselves with the authentic Caribbean taste. Favourites such as Mango Carrot, Pineapple Ginger, Guava Carrot, Fruit Punch and Reggae Medley are being given away and consumers are encouraged to try the newest flavour, June Plum.
Choice FM is an urban music station which specialises in RnB and Hip-Hop music. Is part of the Capital Radio Group - the UK's largest commercial radio group and has a massive 525,000 adult listeners tuning in every week. It broadcast on two frequencies, CHOICE FM - 96.9FM and 107.1FM (click here to visit Choice FM) reaching all of London and is also available nationwide on DAB radio, Satellite and Cable.
|
Widows Media Audio |
|
Posted: June 8, 2005
|
